Staff are a company’s most valuable asset in navigating short-term disruption and achieving long-term growth. However, the pressure COVID-19 has placed on business demand, operations and bottom-line results has forced companies to reconsider their hiring strategies and recruitment options to better navigate the realities of this evolving situation.
Whether looking to temporary workers to assist with business continuity, contract workers to rapidly implement critical initiatives, or bolstering internal excellence through permanent employees, recruitment options are not one-size-fits-all.
In this climate, every company will need to adapt their workforce structure to efficiently meet current needs and drive future growth with, in all likelihood, reduced overhead. Here are some key considerations regarding recruitment options for your business during COVID-19:
Tapping into the complete employment market: Companies will always endeavour to retain their top talent, which means that the best candidates for your vacant roles are often those currently employed elsewhere. In a tumultuous market, employees value job security and are less likely to change roles for a temporary or contract offer. This makes the offer of a permanent contract one of the most effective human resources hiring strategies in terms of gaining access to a wider talent pool.
Keeping excellence in-house: Recruiting existing contract or temporary workers to permanent positions is an excellent method to keep invaluable skills, relationships or knowledge within the business. Permanent roles are particularly important for those in people management positions, as a turnover in leadership can negatively affect business continuity and stability.
Resource-intensive investment: While a top-performing permanent employee is an invaluable asset to a company, it is worth considering if offering a full-time contract is the best option as they are generally more long-term in nature; require more resources and training; and are a less flexible option than other comparable human resources hiring strategies.
Bad long-term fit: In times of crisis, it can be tempting to base hiring decisions on short-term priorities. However, prioritising an applicant’s technical skillset or short-term value over their cultural fit can result in an unsatisfactory relationship that will be a drain on morale and productivity in the long-term.
Access to niche skills: Fixed-term contractors provide access to specialised skills that can assist with business-critical projects such as implementing cloud computing services. These often require technical skills that are of value to the project at hand, making a short-term contract one of the most cost-effective recruitment options.
As companies look to new growth initiatives to stimulate their recovery phase, contractors can also provide an informed yet objective perspective on considerations such as risk and compliance, change management and/or financial viability, as examples.
Defined commitment: The niche skillset that a contract role typically targets often command above-market salaries. By establishing a defined duration, required deliverables and fee, a fixed-term contract can be designed to fit within any budgetary constraints a company may have in place while ensuring no additional expenses once the critical business need is met.
Highly adaptable to new environments: Experienced fixed term contractors are familiar with immersing themselves in new environments and delivering value and outcomes with minimal lead or orientation time.
Access to benefits: Depending on the organisation and employer contract, full-time contractors can get access to certain company benefits, including paid sick and annual leave.
Less company loyalty: Temporary employees may not have the same level of loyalty and dedication towards your business compared to a tenured permanent employee. In a less favourable employment market, they might also be on the lookout for a permanent contract and will jump ship as soon as they have secured one.
Lack of in-house knowledge: When fixed-term contractors finish their project or business initiative, they often take the legacy knowledge with them. It is therefore important companies make sure they spend sufficient time on transferring that knowledge to the company’s permanent staff.
Maximum flexibility: With many organisations not having a clear outlook on their mid- and long-term staffing needs, they would benefit from human resources hiring strategies which make use of temporary staffing options, as they are not required to provide an end-date to the employee and can cancel the temporary contract with no notice period to be served.
Aid business continuity: Temporary employees can provide immediate assistance to an organisation, meet surges in demand and fill in the short-term gaps without overburdening other team members. They help sustain productivity and drive business continuity at a time of disruption.
Cost effective: As many companies face budgetary constraints, temporary employees offer the flexibility to quickly scale up or down based on evolving business needs, without having to add a permanent employee to the company’s payroll. Hiring strategies for a small business could leverage this approach.
Hit the ground running: Professionals who have experience in short-term assignments are familiar in operating in – sometimes stressful - new environments and industries, making them well-positioned to hit the ground running.
Highly competitive salary: Within the temporary talent pool, there are many who possess in-demand, niche skillsets. These highly experienced subject matter experts, who are generally challenging to find, can typically command above-average day rates that are higher than their peers who possess a broader skillset.
Less company loyalty: Temporary employees may not have the same level of loyalty and dedication towards your business compared to a tenured permanent employee. In a less favourable employment market, they might also be on the lookout for a permanent contract and willing to jump ship as soon as they have secured one.
Lack of business knowledge: While temporary employees may possess valuable technical skills, they are often not in a position to bring the institutional knowledge required for certain unique business circumstances.
A mixed staffing solution
All recruitment options have their pros and cons, but having a flexible approach allows companies to build an agile team that is responsive to changing conditions without compromising on the required institutional knowledge and business-critical skills that will support the company through COVID-19 and beyond.
A specialised staffing firm like Robert Half can help you build the right team to ensure continued business success. We can provide hiring strategies for a small business structure as well as large organisations, and have access to highly skilled, pre-vetted talent to fit your permanent, temporary or interim recruitment needs. We can also advise you on the fair market rate for salaries in the current COVID-19 pandemic and beyond.