LinkedIn profile tips every professional should know

By Robert Half 22nd August 2017

LinkedIn has the potential to accelerate your career—whether you’re actively looking for new opportunities or not.

The social media platform recently revealed that they currently have 500 million users, a figure which is up from the 467 million mark it released last October. With this much reach on offer, it’s worth taking a few minutes to run through these guidelines to check your LinkedIn profile strength.

Common LinkedIn profile mistakes

Before you start improving your profile, it’s a good idea to look at some common LinkedIn mistakes to see where you might be going wrong.

  • An unprofessional profile photo

Profiles with a professional headshot get 14 times more views than those without, proving that it’s just as essential as your experience, headline or summary. Common LinkedIn profile picture mistakes include using a company logo instead of your face, using a family photo, or failing to upload a picture at all.

  • Not filling out the summary section

If you aren’t actively looking for new job opportunities, filling out the summary section of your LinkedIn profile can seem like a chore not worth doing.

In fact, your summary acts as a personal introduction for recruiters and is a good place to add keywords. Our experts recommend including a paragraph on who you are, one on what you do professionally and one that details what your company does.  

  • Basic spelling and grammar errors

Your LinkedIn profile should undergo the same amount of scrutiny that your CV does with regard to error-checking. One minor error could cost you a great opportunity.

How to write a great LinkedIn profile

There are some simple steps you can take to instantly improve how easy your profile is for head hunters and recruiters to find and how effective it is at selling your skillset, personality and experience.

  • Tailor it to attract your ideal recruiter

Much like writing a cover letter, think about the kinds of roles and recruiters you’d like to appeal to and tailor your LinkedIn profile to match. Your dream job could go to someone else just because you didn’t articulate your specialty effectively.

  • Use targeted keywords

In order for recruiters and head hunters to find you, you’ll need to add some keywords to your profile. Think about the roles you’d like to be considered for and include some relevant keywords in your job title, skills and summary.

  • Highlight your achievements

Using the experience section of your profile to talk about responsibilities you had in previous positions is a common error that many people make. Instead, use it as a way to advertise yourself, your brand and to highlight your achievements.  

  • Make your headline count

Aside from your name, your LinkedIn headline is a crucial element in standing out and attracting the right attention. The recommended formula is to say what you are, say who you are, say why you make work/life better and to give proof that substantiates it.

  • Ask for recommendations

Don’t be afraid to approach past and present colleagues for recommendations and endorsements. It’s a good way to strengthen the content on your profile and helps to ‘verify’ your skillset. 

Use these tips to reassess your profile and try making changes to any weak areas that can be improved. If you are looking for new opportunities, you can use your LinkedIn profile to upload your CV to the Robert Half website and maximise your hiring chances. 

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