Salary:

£70000 - 80000 / annum

Location:

Birmingham

Date posted:

11th July 2019

Employment type:

Permanent

Job reference:

06000-0011065899

Staffing area:

Digital, Marketing & Creative


Description

Robert Half are recruiting for a Permanent Marketing Director for an Ambitious Technology Business in the Midlands

Essential experience we are seeking is Cloud, Telecomms and Security in the Technology services space and a tenured background in B2B and channel marketing

You will need to entrepreneurial by nature, have superb leadership ability, have hands on and 'lead by example' approach and have very clear and concise communication skills.

Key requirements:

  • Created a marketing team from the ground up in an SME
  • Implemented Mar-tech tools to deliver best in class lead generation
  • Strong collaboration with Sales Director and team - to set KPI's, create go-to-market strategy and effective ABM approach creating a strong performance culture
  • Strategy and coaching around x-sell and up-sell of services
  • Implementation of customer insight, experience and listening systems and processes
  • Strong demonstration of demand generation and revenue attribution
  • Relevant sector and thought leadership event organisation, digital, hard and soft sales collateral, PR and social media strategy to promote brand and lead generation
  • Creating effective value propositions around new products and go-to-market strategy around those
  • Management of BID register and effective business coaching around BID's and tenders
  • Experienced in data driven decisions and analysis of campaigns and ROI to create an optimal channel strategy
  • Creation of sector expansion strategies and research using segmentation techniques
  • Internal and external communications
  • Content strategy and writing
  • Brand positioning
  • Agency relationship and performance management measuring ROI effectively
  • Innovative 'out of the box' approach challenging traditional marketing techniques
  • Approachable 'open door' management and leadership style
  • Driven, self-reflective and aware, and ability to work at pace with a can-do, positive influencing style

£70-80k + OTE

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experience can apply. By applying to this position, you acknowledge that you have read and accept the following terms: https://www.roberthalf.co.uk/privacy-notice

Requirements
Marketing Director, Cloud, Telecomms, Security, B2B, Channel marketing, Mar-tech, Lead generation, Sales conversion


Birmingham

The Colmore Building,
20 Colmore Circus, Queensway,
Birmingham
B4 6AT
gb
0121 616 4600
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