Digital Marketing Officer


Salary:

GBP30000 - 35000 / annum

Location:

Leicester

Date posted:

8th February 2019

Employment type:

Permanent

Job reference:

06170-0010816749

Staffing area:

Digital, Marketing & Creative


Description

Primary responsibilities

  • Plan and execute paid search, programmatic display and paid social media (such as Google AdWords, Google Grants programme and Bing via DoubleClick) campaigns to support membership, volunteering and beneficiary acquisition and fundraising goals
  • Set, monitor and evaluate advertising budgets
  • Develop and manage the Association's organic social media activity (including Facebook, Twitter and LinkedIn); increase engagement and raise awareness by creating and curating high-quality, fresh, relevant and engaging content
  • Support and monitor the social media activity of the Association's internal departments and branch network
  • Provide social media content to all relevant stakeholders
  • Work with marketing and communications SMEs to identify audiences, creative and journeys that deliver results
  • Monitor online discussions about the Association
  • Report on activity across all social media platforms, including branch accounts

Knowledge and experience

  • Possess a working understanding of current legislation (particularly data protection, advertising, media and intellectual property law) and best practice to ensure all activity is fully compliant
  • Maintain a wide-ranging and in-depth knowledge of the Association's work, values and ethos
  • Attend all mandatory training identified by manager or Association
  • Demonstrate a commitment to your own development; take advantage of education and training opportunities and develop your own competence

Communication and relationships

  • Ensure all digital activity promotes current messaging, is clear and accessible and conforms in all respects with brand guidelines
  • Communicate using the highest standard of accuracy, clarity and accessibility, tailoring information to different audiences
  • Maintain strong, cooperative working relationships with colleagues throughout the organisation (both co-located and remotely) and external stakeholders
  • Work collaboratively with other charities (particularly the four main charities) whenever appropriate
  • Participate in and contribute to team meetings
  • Use all opportunities to raise the profile of the Association and its work

People management

  • Provide advice and support on using social media to employees and branches

Decision-making and problem-solving

  • Anticipate, understand, manage and meet stakeholder expectations
  • Achieve good time management and ability under pressure to prioritise, deliver, manage and coordinate a number of projects and activities simultaneously to tight timescales
  • Ensure that all output complies with data protection, media, intellectual property, consents or other relevant legislation, is honestly conveyed, accurate and fair and that no inaccurate, misleading or distorted information or images are used
  • Work within Association policies and procedures

Financial & physical resources

  • Work with digital suppliers, ensuring cost-effective, high quality service, clear compliance and commitment to our values/goals
  • Process requisitions and invoices in line with Finance department requirements

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experience can apply. By applying to this position, you acknowledge that you have read and accept the following terms: https://www.roberthalf.co.uk/privacy-notice



Leicester

3 Barnsdale Court,
Barnsdale Way, Grove Park, Enderby,
Leicester
LE19 1SN
gb
0116 263 2100
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