Account Based Marketing Manager
GBP60000 - 75000 / annum
19th March 2019
Digital, Marketing & Creative
Account Based Marketing Manager - Fintech - £75,000 - London
Are you a talented Account Based Marketing Manager looking for an incredible opportunity to join a global Fintech business based in Central London? Robert Half Marketing & Creative are currently partnering with this business to recruit for a forward thinking and progressive Account Based Marketing Manager to join their team.
You will work with the senior leadership team to implement integrated strategies and campaigns that aim to engage and convert key prospect accounts. You will advise on an develop the marketing communication needs, engagement strategies including digital, face to face and above the line to convert prospects and continue to engage throughout the life of key accounts.
You will gain full responsibility of:
- Developing and implementing target account strategy to support account-based
- Creating annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing
- Developing and implementing jointly pipeline generation and acceleration programs for specific, targeted accounts and
- Working with business development & sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and
- Developing and maintaining comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
- Minimum 5 years' experience in a high-tech B2B demand generation, ABM, or field marketing
- Proven track record executing innovative and multi-part event and demand generation
- Attention to detail and discipline to follow established policies and
- Proven track record with account-based marketing programs and large account selling teams
- Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social
- Strong understanding of how to use inbound marketing and content marketing to generate more qualified
They are a global fintech business based in luxurious London office. You will be part of the global marketing team and play a pivotal role in their continued growth moving forward.
Salary and Benefits
The salary on offer for this Account Based Marketing Manager role is £60,000 - £75,000 plus exceptional benefits and career progression.
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experience can apply. By applying to this position, you acknowledge that you have read and accept the following terms: https://www.roberthalf.co.uk/privacy-notice
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