Social Media a ‘Fail Whale’ For Recruitment

22 March 2011

London, 22 March 2011 – While social media has garnered attention as an effective and inexpensive marketing, business development and customer service tool, a new survey by recruitment specialist Robert Half indicates that employers and workers may not yet be ready to adopt this technology for recruitment. More than half (52 per cent) of Chief Financial Officers surveyed indicated that their company has not used any social media in the recruitment process. Of the social media outlets used, industry/professional networks was the most popular response amongst 27 per cent of executives, followed by LinkedIn at 17 per cent. The findings suggest that despite the rise of social media, more traditional recruitment processes are still the preferred method for employers. 

CFOs were asked, “In the last six months, which of the following social media channels has your company used in the recruitment process?” Their responses:
       

Industry/professional networks

27%

LinkedIn

17%

Facebook

3%

Twitter

0%

No social media channels used

52%

Note: Multiple responses were allowed.

When workers were asked what social media they have used in conducting a job search, nearly half (49 per cent) indicated that they have not used any channels, suggesting there remains a general apprehension on the part of both employers and candidates. Nearly one in five (18 per cent), however, have not conducted a job search since social media has become popular.

UK office workers were asked, “Which of the following social media outlets have you used in a job search?” Their responses: 

 

Industry/professional networks

21%

LinkedIn

10%

Facebook

8%

Twitter

2%

No social media channels used

49%

Have not conducted a job search since the rise of social media

18%

Note: Multiple responses were allowed.

“While LinkedIn and other social networking sites have allowed individuals to raise their profile and connect with other professionals, businesses and workers are still cautious about using this technology for recruitment,” said Phil Sheridan, managing director of Robert Half UK. “When devising a recruitment strategy, most companies continue to embrace a more traditional approach including the use of online job boards, employee referrals and recruitment consultancies. It seems most employers still believe this to be the most effective approach for screening candidates and assessing competencies.”

Sheridan adds, “It is still important for workers and businesses to manage their online reputation by ensuring their profiles remain current and professional. Posting newsworthy articles, participating in relevant discussion groups and conducting periodic online audits will help raise both personal and corporate brand images.”