What is a competitive marketing salary in 2020?

The Robert Half Advertising and Marketing Salary Guide provides sector-specific insights to inform your talent strategy in 2020. Explore the average starting salaries, key marketing and design skills and roles in demand, and popular perks and benefits being offered to secure skilled marketing and digital advertising professionals. Download a copy of the Robert Half Marketing and Digital Advertising 2020 Salary Guide now.

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Explore the latest hiring trends

We are seeing a drive to build out in-house digital marketing expertise, particularly in London. This is part of a new, digitally agile mindset to allow businesses to adapt their marketing strategy more quickly to deliver results.

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Marketing salary benchmarking using percentiles

Check and compare salary levels for core marketing and digital advertising roles across the UK to ensure you pay and earn a competitive rate. Everything you need to inform your hiring budgets or negotiate a competitive salary is at your fingertips.

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Your comprehensive guide to 2020

We use independent research and leading market intel combined with our recruitment expertise to accurately depict the marketing and advertising landscape for the year ahead. The Robert Half 2020 Salary Guide offers an extensive overview of marketing and digital advertising hiring trends and starting salaries across the UK.

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Hiring or searching for jobs in other fields?

Download the Robert Half Salary Guide for detailed sector-specific salary and hiring trends.

Digital marketing and advertising salary trends

The connection between data and marketing spend to propell business development and advertising efficiencies has seen marketing roles rise in importance. As businesses look to increase their competitive advantage and grow market share, skilled marketing and digital advertising professionals are rising in demand.

Here are some of the latest trends impacting salaries in marketing:

There is a rise in demand for digital marketing roles within education, housing, challenger banks and FinTech firms across the UK.
Marketing professionals with exceptional analytical skills are able to negotiate a premium as businesses try to optimize their ROI by understanding customer data available to businesses, there is a growing need for marketing professionals to hone their analytical skills.
Marketing professionals who are able to demonstrate operational excellent and up-to-date technical knowledge can expect to receive the most competitive offers.
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A number of SMEs that we work with are accessing highly skilled digital marketing professionals on a project or temporary basis to maximise revenue generation and ROI.

Shelly Crane, Senior Manager, Robert Half UK
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Top marketing and advertising recruiting obstacles

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  • Not offering flexible working
  • Too many interview stages before extending an offer
  • Lack of employer branding
  • Inadequate salary levels
  • Outdated technology and systems to manage customer data

Why use our advertising and marketing salary guide?

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Our recruitment consultants speak with hundreds of business leaders and professionals every day. This gives us unique insight into what marketing candidates are looking for in a job offer, and which skills employers need to pay a premium to secure. The salary ranges in the Robert Half Marketing 2020 Salary Guide are based on a significant number of placements made by our recruitment consultants across the UK.

Managers use our salary guides to ensure they are offering competitive salary packages to attract and retain marketing and digital advertising talent; whether that be to benchmark salaries for new hires or compare the average pay for their existing marketing department employees.

About Robert Half

At Robert Half, we know that making the right match helps companies build happy and productive teams, and professionals find purpose-driven careers. We have made this our business for more than 70 years. We provide a salary guide for every market we operate in to ensure that hiring managers and professionals have the current hiring trends and salary information to make informed decisions at work.

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