Digital marketing & creative

Hiring trends and average salaries

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How much should I pay — or earn?

As businesses restructure for the ‘future of work’, salaries on offer for skilled digital marketing and creative professionals in 2021 are becoming more competitive. Explore average starting salaries, key marketing and design skills and roles in demand plus popular benefits and rewards being offered to ensure you make the best hiring and career decisions in the post pandemic workplace. Download a copy of the Robert Half Digital Marketing & Creative 2021 Salary Guide now.

What are the latest hiring trends?

Digital marketing expertise has become an in-demand skill for marketing and creative talent, we are seeing a drive to build out in-house digital marketing expertise, particularly in London. This digitally agile mindset will allow businesses to support their recovery, enter new markets and help grow market share.

What does it take to land top talent?

Skilled candidates can be hard to recruit, even today. Our guide allows you to compare salary levels for core marketing, PR and communications, and digital advertising roles across the UK to ensure you offer or secure a competitive salary package. Everything you need to inform your hiring budgets or negotiate a competitive salary is at your fingertips.

What’s impacting hiring and compensation?

Some skills are more in-demand than others — and can come with a steeper salary. Remote working has extended the pool of talent available as businesses drive recovery efforts. Learn the latest hiring and compensation trends and how adapting to them can help you hire top candidates or land a new job.

Get salary details for specialised fields:

Digital marketing and advertising hiring trends

While many creative and marketing teams are doing more with less in an uncertain economic climate, roles in communications, social media and PR remain some of the most in-demand as businesses seek to preserve and maintain good connections with their target markets and launch new marketing efforts. In addition, an increased reliance on virtual teams has expanded the talent search to remote candidates across the globe. Download a copy of the Digital Marketing and Creative Salary Guide to learn more about today’s hiring trends.

Download the Salary Guide so you have the latest information at the ready.

Hot digital marketing and creative salary trends

As the need for internal communications and good market connection has become essential throughout the pandemic, companies must ensure they unify business while continuing to deliver quality experiences and marketing campaigns that preserve that connection.

Some of the most in-demand roles are:

  • E-commerce/Digital Marketing Manager
  • Social Media Manager
  • PR/Content Executives
  • Communications Manager
  • Heads of Marketing

Skills most in demand

Digital marketing, creative and communication professionals with the most sought-after skills often command higher starting salaries in today’s hiring market.

Employers are seeking professionals with these in-demand skills and expertise:

Technical skills

  • Digital advertising skills (PPC, CRM)
  • Google Analytics
  • Content management (SEO, CRM – e.g. Drupal)
  • Social media management

Soft skills

  • Influencing skills
  • Data analysis/data forecasting
  • Business Acumen

Why use our Digital Marketing and Creative Salary Guide

Our recruitment consultants speak with hundreds of business leaders and professionals every day. This gives us unique insight into what marketing candidates are looking for in a job offer, and which skills employers need to pay quality salaries to secure. The salary ranges in the Robert Half Digital Marketing and Creative 2021 Salary Guide are based on a significant number of placements made by our recruitment consultants across the UK.

Managers use our salary guides to ensure they are offering competitive salary packages to attract and retain communications, marketing and digital advertising talent; whether that be to benchmark salaries for new hires or compare the average pay for their existing marketing department employees.