Marketing and Creative 2019 Salary Guide

Your definitive guide to remuneration and recruitment trends for marketing and creative professionals.

The Robert Half 2019 Salary Guide is your comprehensive guide to competitive, confident hiring for the year ahead. Based on interviews with 200 CFOs, 100 CIOs, 300 hiring managers and 2,000 professionals from across the UK, it provides an extensive overview of the key trends affecting hiring in 2019.

Download the guide to get in-depth salary data and see:

  • Discover the salary ranges you should offer your employees in your marketing department
  • Explore the specialist skill sets that are hot in demand
  • Find out most in-demand marketing and creative roles
  • Benchmark your retention strategies against your competitors

Download the Salary Guide

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Advertising spend will increase to 2.8% this year

The UK has reached the ninth consecutive year of market growth, with figures predicted to rise to £22.7bn this year. Such large spends are putting pressure on businesses to hire marketing professionals with business acumen.

Data insights change marketing approaches

Marketing teams are starting to bring data insights into the heart of their strategy. Technology has connected marketing spend and business development, showing businesses the full impact on ROI and revenue. For marketing and creative roles, digitals skills have never been more crucial.

Hiring approaches need to be salary-focussed

Top performing talent in the marketing sector typically accept roles based on how attractive the salary is. To secure first-choice candidates, a more competitive approach is needed.

As the war for talent is expected to intensify, employers are embracing two main solutions to attract, secure and retain the right talent in these conditions: faster hiring times and flexible hiring strategies, and competitive remuneration packages.

Matt Weston - UK Managing Director at Robert Half

Salaries by sector

Download the guide to access 2019 salary projections and the key recruitment trends affecting your sectors:

Accounting and finance

Competition for top performing talent has intensified within accounting and finance—an issue which is compounded by the impact of digital and automation on finance skill sets. In order to keep retention levels high, businesses are increasing accountant salaries or offering more flexible benefits to employees.

Financial services

Demand for qualified professionals in financial services is high, this is especially true of asset management, real estate funds and graduate roles. A stronger emphasis is being placed on hiring for cultural fit, and many businesses are now relying on temporary employees to fill managerial roles.


The demands of the UK technology sector are outstripping the number of qualified professionals available on the hiring market. According to 79% of CIOs, it is a challenge to find qualified professionals now, compared to 5 years ago. To combat the issue, hiring managers are increasing remuneration levels and leveraging counter offers. Find out more.

Business and office support

Support HR and administrative roles are more important than they’ve ever been. Emphasis is being placed on employee-centric business approaches and positive work experiences, both of which require a robust HR and administrative team. Performance-based bonuses and benefits are being awarded to qualified professionals.